At the beginning of the third generation Toyota Yaris offers a new chapter in the triumph of European models. In the past decade, interest in participating in the segment Yaris more than 5 percent. This is a powerful factor in the growth of sales in Europe, improving the brand image and an important part of the European business of manufacturing companies.
The new Toyota Yaris will compete in the B segment - which represents 26 percent of the total market, the equivalent of almost 4 million in annual sales, which is still the most important area of sales in the European car market. Sections of the vehicle, which determines the type of gasoline engine number 2/3 of mixture.
Last year, the growing fragmentation of the B segment, since the introduction of greater choice of new models such as the B-MPV and SUV. As about 50% of total sales, it is still important, because the segment and body style sold.
